Insights from the team

Discover why buying children's shoes online is so frustrating for time-poor parents, from constantly changing sizes to inconsistent brand sizing. Learn how onefit.ai can help measure your child's feet at home and find the perfect fit.

Most runners wear the wrong size shoes. Not because they don't care, but because it's tricky. Learn why getting the right running shoe size is crucial and how AI-powered fit technology can help you find your perfect fit.

The rise of e-commerce has not erased a fundamental consumer hesitation – uncertainty about shoe sizing. In fact, lack of sizing confidence remains one of the biggest barriers to online footwear purchases across the United States, United Kingdom, and Europe.